“The difference between ordinary and extraordinary is that little extra.” - John C. Maxwell

Real Simple & Jones New York

CHALLENGE:
Partner with Real Simple magazine to promote the Jones New York in the Classroom initiative and drive Jones New York apparel sales.

CREATIVE SOLUTION:
The TMD team created teacher-themed in-store events, held in 25 Macy’s locations nationwide. We called the program “Teacher’s Lounge and Recess” and offered manicures, massages, custom caricature drawings, refreshments and purchase incentives exclusively for Jones New York customers. The project required comprehensive development, management and execution. TMD coordinated every component and phase, including: invitation and promotional material, production/distribution, print advertising in Real Simple and local ad support, head liaison for Jones New York, Real Simple, and Macy’s regional managers, catering, research, vendor acquisition, budgeting and billing.

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