“The supreme accomplishment is to blur the line between work and play.” - Arnold Toynbee

Popular Science Smart Garage

Created and directed production of this tech-forward building project on display at NHRA Nationals in Dallas (125,000 visitors), AAPEX trade show in Las Vegas (50,000+ trade visitors), and the Mall of America (220,000 consumer visitors during December holiday season).

The garage of every guy’s dreams – complete with the latest tools and equipment, high-end audio/visual components, state-of-the-art computer system, and a refrigerator stocked with Budweiser – drove pages from over 20 accounts and generated several million dollars in new incremental revenue. Presenting sponsors: Dodge and Gladiator Garageworks.


  • Event Marketing
  • In-book Advertorial
  • Custom Web Content