“Creativity is inventing, experimenting, growing, taking risks, breaking rules and having fun.” - Mary Lou Cook, Founder, Santa Fe Treasures

Popular Mechanics Mazda in-book gate fold

CHALLENGE:

This project was slated for a prime in-book spot, and needed to really stand out. It was a challenge to incorporate the provided assets and bulky copy points with the client’s strict style guide design parameters.

CREATIVE SOLUTION:

Our solution attempted to seamlessly match the established Mazda brand identity by turning the copy points into a series of sidebars with graphics that pop. To pull this off well, we used a series of complimentary fonts set into attractive and easy-to-read sidebars that build a strong brand story.