“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” - Aristotle

Popular Mechanics Mazda in-book gate fold


This project was slated for a prime in-book spot, and needed to really stand out. It was a challenge to incorporate the provided assets and bulky copy points with the client’s strict style guide design parameters.


Our solution attempted to seamlessly match the established Mazda brand identity by turning the copy points into a series of sidebars with graphics that pop. To pull this off well, we used a series of complimentary fonts set into attractive and easy-to-read sidebars that build a strong brand story.