“The supreme accomplishment is to blur the line between work and play.” - Arnold Toynbee

Meredith Corporation Trade Show Booth

CHALLENGE:
Help promote The Magazine Store, a new venture built to capture market share of the $2-billion fundraising product industry through the sale of Meredith Corporation’s magazine subscriptions.

CREATIVE SOLUTION:
The TMD team led the development and promotion of this venture by creating a multi-tiered marketing plan including the design and execution of The Magazine Store logo, sell sheets and trade show booth graphics.  We led all aspects of trade show presence for the debut of The Magazine Store at the 2010 Association of Fund Raising Distributors and Suppliers (AFRDS) Convention, including securing booth space, designing all coordinating graphics, and managed the shipment and staffing of the booth.