TMD was asked to fulfill Men’s Health’s advertising and merchandising commitments with an in-store sales event at the Tommy Hilfiger flagship location in Manhattan. Further, we were challenged with tying in a fitness theme to support advertiser product and offerings while also delivering a fun, stylish experience for customers.
The TMD team planned, organized and executed a high-impact “Get Fit for Fall” sales event, partnering with the New York Health & Racquet Club and Tommy Hilfiger. The one-day, invitation-only event offered guests purchase incentives, trainer consultations, free raffles, and in-store giveaways in a stylish, sophisticated atmosphere. The partnership between the three brands reinforced the target message of fitness, style and fun.
TMD conducted each phase of this event from concept to completion, including: securing an appropriate partnership (NYH&RC), pre-event promotion, catering and entertainment, signage and on-site management.
The Men’s Health client was pleased with the TMD team’s leadership role and ultimately the event turn-out. All details from pre- to post-event were executed smoothly and resulted in a great night for each participating partner’s sales objectives.