Family Circle Family Movie Nite
Created and managed execution of this series of pre-release screening events in major markets. Negotiated partnership with Loews Cineplex Entertainment to host in-theater events in multiple markets three times per year. Generated new advertisers eager to reach moms and kids in a fun, entertaining environment, and further solidified the magazine’s position as a leader in the family market.
Components:
- In-book Exposure
- Online Microsite
- In-theater Advertising
- Sampling
- VIP Entertainment