“Nothing happens until someone sells something.” – Author Unknown

Family Circle Family Movie Nite

Created and managed execution of this series of pre-release screening events in major markets. Negotiated partnership with Loews Cineplex Entertainment to host in-theater events in multiple markets three times per year. Generated new advertisers eager to reach moms and kids in a fun, entertaining environment, and further solidified the magazine’s position as a leader in the family market.

Components:

  • In-book Exposure
  • Online Microsite
  • In-theater Advertising
  • Sampling
  • VIP Entertainment


Portfolio: Merchandising