“Success is not for the chosen few but rather for the few who choose it.” - Author Unknown

Elle Décor Miami Showhouse

CHALLENGE

Within 5 weeks of opening, Elle Décor hired us to help manage the opening of their second Showhouse in Miami, Florida. Located in a luxury penthouse in the heart of Miami’s cultural and design center, this empty space was to be transformed into an impeccably designed space, showcasing designers and products handpicked by the magazine’s editorial team. Proceeds from the Showhouse were to benefit Miami’s Design and Architecture Senior High (DASH).

CREATIVE SOLUTION:

We joined the Elle Décor team from their home office in New York City, and seamlessly managed several aspects of the Showhouse, including the opening night invite list, travel and accommodations for Elle Décor employees, and the master contact list and calendar. We were also responsible for tracking all sponsored products and ensuring equal representation for every sponsor on the Showhouse floor. Post-event, we expertly compiled all the sponsor product information for resulting online advertorial content.