“Creativity is inventing, experimenting, growing, taking risks, breaking rules and having fun.” - Mary Lou Cook, Founder, Santa Fe Treasures

Archive for March, 2012

Mar 14, 12

Elle Décor Miami Showhouse

CHALLENGE

Within 5 weeks of opening, Elle Décor hired us to help manage the opening of their second Showhouse in Miami, Florida. Located in a luxury penthouse in the heart of Miami’s cultural and design center, this empty space was to be transformed into an impeccably designed space, showcasing designers and products handpicked by the magazine’s editorial team. Proceeds from the Showhouse were to benefit Miami’s Design and Architecture Senior High (DASH).

CREATIVE SOLUTION:

We joined the Elle Décor team from their home office in New York City, and seamlessly managed several aspects of the Showhouse, including the opening night invite list, travel and accommodations for Elle Décor employees, and the master contact list and calendar. We were also responsible for tracking all sponsored products and ensuring equal representation for every sponsor on the Showhouse floor. Post-event, we expertly compiled all the sponsor product information for resulting online advertorial content.

Mar 14, 12

Popular Mechanics Mazda in-book gate fold

CHALLENGE:

This project was slated for a prime in-book spot, and needed to really stand out. It was a challenge to incorporate the provided assets and bulky copy points with the client’s strict style guide design parameters.

CREATIVE SOLUTION:

Our solution attempted to seamlessly match the established Mazda brand identity by turning the copy points into a series of sidebars with graphics that pop. To pull this off well, we used a series of complimentary fonts set into attractive and easy-to-read sidebars that build a strong brand story.

Filed under Custom Publishing & Advertorials, Portfolio
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