“Nothing happens until someone sells something.” – Author Unknown

Archive for January, 2012

Jan 15, 12

Men’s Health Magazine Event

 

CHALLENGE:

TMD was asked to fulfill Men’s Health’s advertising and merchandising commitments with an in-store sales event at the Tommy Hilfiger flagship location in Manhattan. Further, we were challenged with tying in a fitness theme to support advertiser product and offerings while also delivering a fun, stylish experience for customers.

CREATIVE SOLUTION:

The TMD team planned, organized and executed a high-impact “Get Fit for Fall” sales event, partnering with the New York Health & Racquet Club and Tommy Hilfiger.  The one-day, invitation-only event offered guests purchase incentives, trainer consultations, free raffles, and in-store giveaways in a stylish, sophisticated atmosphere.  The partnership between the three brands reinforced the target message of fitness, style and fun.

TMD conducted each phase of this event from concept to completion, including:  securing an appropriate partnership (NYH&RC), pre-event promotion, catering and entertainment, signage and on-site management.

The Men’s Health client was pleased with the TMD team’s leadership role and ultimately the event turn-out.  All details from pre- to post-event were executed smoothly and resulted in a great night for each participating partner’s sales objectives.

 

 

 

 

Jan 15, 12

Escort Advertorial

CHALLENGE:

Talk about a tight deadline – Escort, Inc., a leading manufacturer of radar/laser detectors was launching an innovative new product. This project came with its own set of challenges, the first being that it was due two weeks from the time it landed on our desk. Secondly, we needed to design the piece to include testimonials and event information before receiving any of the completed materials. Add to that the client’s request to include as many images and copy points about the product. Finally, and possibly most importantly, the piece needed to be customized to address the design styles and parameters of three different magazines (Car and Driver, Road & Track and Popular Mechanics).  Needless to say, we had one heck of a challenge on our hands!

CREATIVE SOLUTION:

To showcase the unique benefits of Escort Live!, generate buzz, and promote pre-sale interest in the product, Road & Track, Car & Driver, and Popular Mechanics invited a select group of auto buffs to test-drive the device before it hit stores. We featured their reactions—along with descriptions and images of the Escort Live!—in the “Road Revolution” advertorial. Ultimately our team turned this project around—concept to design—within the two week deadline and delivered an engaging final product.

 

 

Filed under Branding, Custom Publishing & Advertorials, Portfolio
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