“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” - Aristotle

Archive for February, 2011

Feb 02, 11

Award-Winning Ad Campaign: Classic American Home

She’s a Classic – Advertising Campaign for Classic American Home

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Feb 02, 11

Award-Winning Ad Campaign: Traditional Home

Suburban Chic – Advertising Campaign for Traditional Home

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Filed under Award Winning Ad Campaigns, Branding, Portfolio
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Feb 02, 11

Kraft General Foods Cool Whip Dessert Cookbook

Produced 100-page custom cookbook for Cool Whip brand. Sold at supermarket checkouts and used as gift-with-purchase. Responsible for all aspects of creative development, from chapter intros to photography and art direction.

Filed under Custom Publishing & Advertorials
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Feb 02, 11

Monsters Inc. and Family Circle

Created Monsters Inc. themed Family Movie Night with recipes, family activity and sweepstakes. Full-page advertorial ran adjacent to the Monsters Inc. ad in Family Circle, and included a direct to custom microsite. The special Monsters Inc. Family Movie Night microsite featured additional recipes and activities. Button on the homepage of FamilyCircle.com drove traffic to the microsite. “Boo’s Scary Sweepstakes” received 11,000+ entries.

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Filed under Custom Publishing & Advertorials
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