Sharon Fiyalka

Promotion/Merchandising Director

Creative and efficient are not always two attributes that live together naturally, but Sharon manages to be proud owner of both.  One of our best idea-generators, Sharon has a complex mind that is perfect for problem-solving and finding sustainable solutions delivered on time and within budget. For example, she managed to figure out how to spend summers on Fire Island while still delivering bang-up work for us…now that’s smart. During her twenty-year career in advertising and promotion, Sharon has held senior management positions at such high profile firms as Condé Nast Publications (Corporate and The New Yorker), Hachette Filipacchi and Deutsch Advertising. In that time, she created numerous award-winning promotions and earned a reputation as a superior strategist with a knack for building successful partnerships across myriad brand categories. Recently, Sharon ran a national mall tour for Redbook, and created and implemented multi-city guerilla marketing programs for The Week and Reader’s Digest. Her other clients have included Business Week, Good Housekeeping, OK! and New York, to name a few.