“The supreme accomplishment is to blur the line between work and play.” - Arnold Toynbee

Monsters Inc. and Family Circle

Created Monsters Inc. themed Family Movie Night with recipes, family activity and sweepstakes. Full-page advertorial ran adjacent to the Monsters Inc. ad in Family Circle, and included a direct to custom microsite. The special Monsters Inc. Family Movie Night microsite featured additional recipes and activities. Button on the homepage of FamilyCircle.com drove traffic to the microsite. “Boo’s Scary Sweepstakes” received 11,000+ entries.

Components:

  • In-book Advertorial
  • Online Microsite
  • Sweepstakes


Portfolio: Custom Publishing & Advertorials